More About Advertising - The Alternative Voice of Advertising ...
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.
About us - More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.. Insight is the key. MAA doesn’t set out just to report the news or display people’s opinions but, at all …
2025 - More About Advertising
The alternative voice of advertising, marketing and media. Mother and Uber check in 2500 times at Gatwick Airport. Uber’s new deal with Gatwick Airport promotes its car, train and coach services with a campaign that tells airline passengers…
Are the big ad holding companies still holding up?
2024年10月24日 · For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time up? So far in Q3 we've had Publicis still leading the field with 5.8% growth, Omnicom on either 6.5% or 3.5% depending on how you
MAA ad holding company, media agency, US agency and …
2024年12月13日 · Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the biggest by billings this year - they hope) and then the planned Omnicom/IPG merger. This (if it survives regulatory hurdles, which always seem
MAA Ads of the Year: Barclays from BBH - More About Advertising
No Ad of the Week this week (were there any ads?) so let's begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. 'Kids World' deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White,
Landor: brands need to be not just recognisable, but deeply felt
2024年12月13日 · The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; they're sprinting through a multi-dimensional digital maze, bombarded by choices at every turn. Brands get mere milliseconds to capture their attention, make a lasting impression, and tell
Media - More About Advertising
The alternative voice of advertising, marketing and media. McVitie’s and To Boldly Go win Ocean Outdoor’s first Digital Creative Competition Grand Prix
What drives trust in advertising? That depends on your world view …
2023年9月14日 · The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year's biannual report from the Advertising Association also includes some more interesting findings. Purpose is starting to count, as is respecting data privacy (particularly for younger people). Audiences want more regulations, which
Creative - More About Advertising
The alternative voice of advertising, marketing and media. Adam&eveDDB names Brim and Beverley replacements. Adam&eveDDB has moved pretty seamlessly to replace CCO Richard Brim and CSO Martin Beverley who are due to launch their…