Noble Foods, the UK’s leading egg supplier, is launching its most ambitious advertising campaign to date for The Happy Egg Co ...

Rune watches his chicks from a quiet position for half an hour every day. "An almost meditative moment that yields a lot; you see any problems that occur just a little bit earlier." Photo: Mark ...

JBS has announced the acquisition of 50% of Mantiqueira Brazil, the largest egg producer in South America and the 10th largest globally. This deal marks the Brazilian giant’s entry into the market of ...

In today's era of antibiotic-free poultry production, feed and water additives provide producers with an alternative method to improve poultry health and ...

Egg prices across the US remain very high. The situation is not expected to change much as 2025 progresses. The retail cost ...

We’re keeping our finger on the pulse and bring you a summary of the latest business updates from the global poultry industry from January, including the launch of new products and the agreement of ...

A research study of bird flu viruses in cattle has shown that the H5N1 strain does not pose an increased threat to humans. The H5N1 highly pathogenic avian influenza virus has caused a panzootic ...

The risk that avian influenza viruses will adapt better to humans is increasing. Rapid detection of genetic changes in these types of viruses and rapid sharing of data are therefore ‘essential’, ...

Smart farming, including applications of artificial intelligence (AI), has the potential to improve farm animal welfare in many ways, but practically achieving this depends on a number of external ...