纽约--2025年1月22日 -- 媒体评级委员会 （MRC）已完成了对尼尔森创新的 " 大数据+面板 "全国电视测量的认证程序，此前，该委员会还对尼尔森整合 第一方直播流媒体 数据的做法进行了认证，并对尼尔森传统的面板测量进行了重新认证。尼尔森是首家获得认证的 "大数据+面板 "全国电视观众测量提供商。

预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

纽约 - 2025 年 1 月 15 日- 全球受众测量、数据和分析领域的领导者尼尔森今天公布了其 2025 Upfront/NewFront指南这是媒体买家和卖 ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

A publicidade está mais complexa do que nunca. Faça o download do nosso guia para ajudá-lo a navegar pela complexidade e planejar com confiança. A publicidade está mais complexa do que nunca. Faça o ...

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

“Nielsen’s unwavering commitment to business inclusion, impact & belonging puts us in a unique position to influence change in our industry, in our communities and around the world. Together, we can ...

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

Nielsen jest światowym liderem w dziedzinie pomiarów oglądalności, danych i analiz. Dzięki naszemu zrozumieniu ludzi i ich zachowań we wszystkich kanałach i platformach, zapewniamy naszym klientom ...