GroupM MENA helped the advertiser benefit from a 6 per cent increase in engagement scores and an 18 per cent boost in ad ...

The new operation in the State of Qatar will aim to deepen the global and regional content creation capabilities of CNN in ...

The summit will spur discussions on OOH buying, OOH measurement, linking first-party data and OOH, ad verification for DOOH ...

The UAE Media Council and ELF Publishing have launched the Authors from the UAE initiative as part of a strategic partnership to strengthen the Emirati content industry and support national talent in ...

Let’s imagine – Ahmed is at home, pondering what to prepare for dinner. Confused, he turns to his smart fridge and asks, “What can I make with what I have?” Within moments, the fridge scans its ...

What did citizens in Lebanon do when they got fed up with the exorbitant fees and extended closures at the Lebanese vehicle registration department (Nafaa), which forced them to drive without license ...

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and Türkiye (MENAT) region, effective 1 February 2025. Effective 1 February 2025, Farah Farooq will take up the ...

Rexona, in partnership with the Saudi Arabian Football Federation (SAFF), has unveiled a bold debut campaign, We’re Coming, crafted by creative agency ‿and us, celebrating the unstoppable ...

“Integrating solutions such as artificial intelligence (AI) can revolutionise the loyalty landscape,” writes Dany Karam, Chief Marketing and Partnerships Officer, Al-Futtaim – Blue. Loyalty programmes ...

Tim Jacobs, CEO of KTS Global on the GCC’s event marketing revolution and the power of unified narratives Event marketing in the GCC has become a refined art of creating immersive, 360-degree ...

Debsena Chakraborty, VP Business Development MENA, mFilterIt on why the move towards RAAS in app marketing might not be the correct measure. The RAAS business model is on the rise, and many businesses ...