Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to consolidate its various product lines, which were once categorized under names ...
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in favour of merely three brands.
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...