Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...
The recent holiday season, however, was different. Perhaps for the first time, the Coca-Cola Company found itself the target of a backlash over its Christmas ads, thanks to its use of generative AI.
Operating Unit today announced Desmond Nikhil D’Souza as Customer & Commercial Leadership (C&CL), effective February 1, 2025. He succeeds Greishma Singh, who recently transitioned to the role of Vice ...