We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing ...

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand's presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a ...

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.

Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the ...

CES is officially in full swing—and Chief Marketer is on the ground as official media partners, soaking it all in and reporting back on the latest tech trends, CMO insights, AI innovations and ...