We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently ...