Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

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There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...