At Maha Kumbh 2025, brands like Reckitt, Dabur, and Amazon are blending emotions with functionality, launching heartwarming campaigns that support pilgrims and enhance their spiritual journey ...

HDFC Life’s ad film emphasises how parental teachings serve as a guiding compass for children in an ever-changing world, helping them navigate uncertainties with confidence and integrity ...

The brand wants to encourage society to change the cultural norm by acknowledging parents’ efforts in their children’s weddings ...

With the rise in cybercrime and fraud, nearly 50% of Indians express concern over the misuse of AI, highlighting its potential threats to economic security and the resulting personal financial instabi ...

President - Human Resources, Interactive Avenues, writes that fostering financial literacy among women is crucial for gender equality, enabling them to unlock their potential and secure a prosperous ...

VML’s 11th annual trends study examines Gen Z optimism, how technology drives digital disconnection, and the dawn of the trillionaire colliding with cost-cutting ...

The company reported an 8% year-on-year decline in advertising revenue for the quarter, citing a sluggish festive season and ...

Karani has over four decades of experience spearheading some of the largest advertising and media agencies across India, ...

New Delhi: Quoting the latest BARC ratings, Network18 on Thursday said that the news network outperformed all its competitors ...

New Delhi: FICCI Frames is gearing up to celebrate its 25th anniversary this year and Bollywood star Ayushmann Khurrana has ...

Aaj Tak aims to reach not only the physical audience but also the vast online audience following the influencers at the ...

Even before the dreaded counter-narrative of 90-hour work weeks, we were being stripped of our Sundays, says Shivaji Dasgupta ...