It has also won accreditation to use first-party data from various media outlets in calculating its ratings. The fracas between TelevisaUnivsion and Nielsen is surprising, because Speciale has in ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...