It has also won accreditation to use first-party data from various media outlets in calculating its ratings. The fracas between TelevisaUnivsion and Nielsen is surprising, because Speciale has in ...
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...
While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...