So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

Ohio State Buckeyes athletes are privy to a creative platform for raising NIL funds in college football in a partnership with Five Star Fans. Star Miami Hurricanes quarterback Cam Ward lands a ...

Seven-time MLB All-Star Matt Holliday is a proud father, as both his sons, Jackson Holliday and Ethan Holliday, are about to take the league by storm.

The Washington Nationals beat the odds in the latest MLB draft lottery, securing the number one overall pick for the 2025 MLB ...

Potential No. 1 overall pick Ethan Holliday is the brother of Baltimore Orioles star Jackson Holliday and son of longtime MLB ...

Adidas began a two-day preview of some its biggest initiatives for the year Wednesday, from which Footwear News is able to ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Ethan Holliday, one of the most exciting baseball prospects in recent memory, is now an Adidas athlete. Adidas announced it ...

Adam Jones used to flash his range in center field, running down fly balls in the gaps or back at the wall. His impactful reach touched the city and its communities with his charitable work. And now, ...

The Hollidays are leaving their footsteps in the majors on and off the field. Matt Holliday's two sons Jackson Holliday and ...