This applies to all items including property and classified ads, which previously incurred ... charge more once your free allocation runs out. Depop has also waived its seller fees.

This as-told-to essay is based on a transcribed conversation with Danielle Mass, a 25-year-old founder from London, about starting a Depop shop. It has been edited for length and clarity.

The news that Depop – Generation Z’s favourite app for selling and buying used clothing – had been sold to Etsy for $1.6bn (£1.1bn) is a warning shot for fashion retailers. For years, traditional ...