Deion Sanders’ arrival as head coach of the Colorado Buffaloes marked a transformative era, propelling the university to unprecedented financial success in the ...

Colorado set records for both revenue and expenses during Deion Sanders' first season as head coach, The Daily Camera ...

Deion Sanders and the Colorado Buffaloes football program have seen a meteoric rise in value and national prominence since ...

Deion Sanders’ first year as head football coach of the Colorado Buffaloes brought in record numbers for ticket and ...

Following Colorado's meteoric 2024 season, Deion Sanders Jr. is relaunching the GOAT merchandise line. Coach Prime's son initially introduced the clothing line in 2019, leveraging his father's ...

Coach Prime arrived in Frisco, Texas, on Monday to monitor some of his Colorado players practicing for the Shrine Bowl.

Colorado coach Deion Sanders has won at every one of his stops, most recently taking the Buffaloes from 1-11 to their first ...

Could Deion Sanders take his swagger and coaching prowess to the Dallas Cowboys? The idea of “Coach Prime” leading America’s ...