AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...