GroupM MENA helped the advertiser benefit from a 6 per cent increase in engagement scores and an 18 per cent boost in ad ...

The new operation in the State of Qatar will aim to deepen the global and regional content creation capabilities of CNN in ...

The summit will spur discussions on OOH buying, OOH measurement, linking first-party data and OOH, ad verification for DOOH ...

The campaign, crafted by creative agency ‿and us, showcases the team’s grit, resilience and how they inspire a new generation ...

TBWA's Noah Khan and TBWARaad's Rony Skaf share the key takeaways from CES 2025: How AI has become ubiquitous and empowers ...

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and Türkiye (MENAT) region, ...

Ramadan Advertising & The Year Ahead for Media and Marketing. Get yours before they sell out! Tickets are now on sale for the ...

For performance driven brands, RAAS is a way to deliver tangible results, but it can throw some challenges that the majority ...

The future of event marketing doesn’t lie in simply integrating traditional media, digital platforms, and live experiences.

Campaign Middle East's January 2025 issue reflects the energetic start to the year, and sets the tone for the months ahead.

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and ...

Social Feed is a new AI-powered feature that allows users to turn any food post on social media into an orderable dish on ...