Felipe Serradourada Guimaraes has been swiftly promoted to executive creative director at BBH London to replace Helen Rhodes, who was in the role for four years. Previously the BBC Creative chief, ...
New Commercial Arts, bought by WPP's Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling.
Allied Bakeries went direct to production house Lobster for its new Kingsmill 50/50 campaign, which takes the throwaway suggestion that “magic” makes it taste good, and runs with it. Directed by Alex ...