Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

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Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

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CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...