If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

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When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

Depending on who you’ve talked to this year in the advertising industry, Generative AI (or GenAi/GAI), can be seen as a revolutionary force changing marketing for the better, or an uncontrollable ...

Telemundo will premiere La Casa de los Famosos All-Stars and the new primetime super series La Jefa, both scheduled to debut in February 2025. “We are excited to refresh our primetime programming this ...