Nike released more than 700 different Jordan brand sneakers in 2022 and 2023 each—more than it had ever released in a single year. This year, the company is paring back the releases by about 35% ...

before the Jordan 1 was introduced. Before the 1984-85 season, Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. But that wasn't the ...