But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...
In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...
Burns noted searches on eBay for "Air Jordan" and "men's sneakers" dropped from 28 million to 18 million between March 2022 and March 2023. In his report, Poser noted a number of premium Nike ...