While Coco Gauff's custom New Balance match kit at ... iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of her dad's. "My dad played basketball, and he always wanted me to ...

Comprised of photographers, videographers, illustrators, graphic and apparel/footwear designers, this network is a living breathing collective that the Celtics and New Balance will continue to ...

October is easily one of the best months for basketball shoes. Sneaker companies launch new models and unveil exciting colorways for the start of the new NBA season. Meanwhile, athletes and fans ...

The number one ranked college basketball player in the class ... Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near ...

For shoes, Gauff wore a pair of New Balance Coco CG2 sneakers. The shoe is a white mesh upper featuring green accents. It is ...