Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

Salehe Bembury and New Balance are deviating from their usual script for their next collaboration. Whereas Bembury typically gets out in front of leaks by teasing his sneakers early, the Salehe ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the ... the upcoming 3-on-3 basketball league founded by Napheesa ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.