If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

What if you took your mistake and turned it into gold, too? That's exactly what I did last year. My mistake in 2024 went under my radar. I didn't even notice it until I started do ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Anthropic CEO Dario Amodei said it was an "evocative phrase for all the power and all the positive things" and "all of the ...

Marketing principles aren’t just for businesses—they’re for anyone who wants to stand out, communicate better, and reach ...

At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, ...

Explore some of the key digital marketing innovations that are set to redefine the sector, shaping how businesses engage with their audience ...

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...

After reviewing the scientific evidence, the agency has decided 20 ZYN nicotine pouch products can legally be sold in the US.