Deion Sanders’ arrival as head coach of the Colorado Buffaloes marked a transformative era, propelling the university to ...

Deion Sanders and the Colorado Buffaloes football program have seen a meteoric rise in value and national prominence since ...

Deion Sanders needs a place like Colorado ... “He had clauses contractually where he could keep his merchandise and wear the sunglasses and do all of the things that make Deion, Deion ...

The other is to drive attendance, viewership, and merchandise sales through star ... that is precisely what Colorado Buffaloes head coach Deion Sanders has accomplished in Boulder.

Deion Sanders and the Colorado Buffaloes football ... television viewership, merchandise revenue, and national media attention. Sanders’ larger-than-life persona, combined with his ability ...

Deion Sanders’ arrival as head coach of the Colorado ... The University of Colorado reported record-breaking ticket and merchandise sales, fueling a remarkable net profit of $8.24 million ...

Deion Sanders’ first year as head football coach of the Colorado Buffaloes brought in record numbers for ticket and ...