Nicotine, ZYN and the pouches

What’s in ZYN, the FDA-Authorized Nicotine Pouch? Is It Harmful?
ZYN, the popular brand of flavored nicotine pouches, recently earned FDA authorization for reducing smoking, but some questions linger. Experts explain the efficacy and potential health risks of nicot
What are Zyn nicotine pouches? And are they bad for you?
The FDA has given marketing authorization to Zyn nicotine pouches. That doesn't necessarily mean they're safe to use, especially for young people, and experts say there's little evidence that they help adults quit smoking.
FDA Authorizes Marketing For Nicotine Pouches For First Time – What Does This Mean?
After reviewing the scientific evidence, the agency has decided 20 ZYN nicotine pouch products can legally be sold in the US.
Zyn nicotine pouches get FDA approval
FDA authorizes Zyn nicotine pouches, citing public health benefits for adult smokers, despite concerns over flavored products' appeal to teens.
Zyn nicotine pouches can be marketed in the U.S., the FDA says. What does this mean?
The FDA said "an extensive scientific review" found the products were found to pose lower risks of cancer and other serious health conditions compared to cigarettes and smokeless tobacco products.
FDA authorizes Zyn nicotine pouches, cites lower risk than cigarettes
The FDA authorized the marketing of 20 Zyn products on Thursday, marking the first allowance for the fast-growing nicotine pouches.
For first time, FDA approves marketing of nicotine pouch products
The U.S. Food and Drug Administration on Thursday okayed the marketing of 20 Zyn nicotine pouch products after undertaking an extensive scientific review of them.
Big Take: How Zyn Nicotine Pouches Made It Big
Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn.
FDA makes key decision on Zyn nicotine pouches
In a statement, the FDA said it has authorized the marketing and sale of Philip Morris International’s Zyn nicotine pouches. The pouches, which are placed between the lip and gum, are tobacco-free but contain nicotine. They come in different strengths and a variety of flavors such as citrus, coffee, peppermint and berry.
FDA Grants First Marketing Authorizations for ZYN Nicotine Pouch Products
The U.S. Food and Drug Administration (FDA) has announced the authorization of 20 ZYN nicotine pouch products through its premarket tobacco product application (PMTA) pathway. This landmark
FDA OKs sales of Zyn nicotine pouches, citing health benefits for adult smokers
Federal health officials on Thursday backed the public health benefits of nicotine pouches, authorizing Philip Morris ...
Grizzly Nicotine Pouches Supporting Ty Dillon, Kaulig Racing in 2025
Grizzly Nicotine Pouches will sponsor Ty Dillon and Kaulig Racing in nine NASCAR Cup Series events in 2025, starting with the ...
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FDA regulation of nicotine pouches can help prevent youth use, say Rutgers researchers
Nicotine pouches are a newer class of smokeless products that don’t contain tobacco. Zyn became the first FDA-authorized ...
ITG Brands and 2ONE Labs Agree to Resolve Litigation Over zone™ Premium Nicotine Pouches
ITG Brands today announced the company has signed a binding term sheet with 2ONE Labs Inc. and Performance Plus Marketing Inc. to settle and resolve ongoing litigation regarding zone™ premium nicotine ...
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Chloë McPolin: How I got addicted to nicotine pouches – and your children could too
The first time I held a cigarette in my lips, I was 15. My childhood best friend proffered a box of John Player menthols and ...
What Marketing Leaders Need To Know About Nicotine Communications
For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.
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Nicotine Pouches - A Public Health Opportunity in Africa's Tobacco Harm Reduction Journey
The recent decision by the U.S. Food and Drug Administration (FDA) to authorize the marketing of 20 ZYN nicotine pouch products is a landmark moment in the global conversation on tobacco harm ...
How to spot fake nicotine pouches as experts issue health warning on counterfeit products
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...