Nintendo, Costa Rica and Super Mario

Nintendo just lost a trademark fight with a tiny Costa Rican grocery store
Gaming giant Nintendo just lost a trademark battle to a teeny grocery store in Costa Rica. José Mario Alfaro González had the audacity to name his San Ramón de Alajuela shop "Super Mario." Never mind that in Costa Rica,
Nintendo Sues Costa Rican Store Named “Super Mario,” But Loses the Case
Nintendo sued a small store in San Ramon, Costa Rica, over its name, Super Mario, but lost the case, allowing the store to keep its name.
"Super Mario" supermarket in Costa Rica wins trademark dispute against Nintendo
The saga began last year when the supermarket, established in 2013 under the name "Super Mario," renewed its trademark registration. This routine filing seemingly caught Nintendo's
Super Mario grocery store wins trademark battle with Nintendo
The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his Facebook followers that an attempt by the massive video game developer to block his trademark was denied by the country’s Registro Nacional. The post was first spotted by a user on ResetEra.
Nintendo legal eagles defeated by Costa Rican supermarket
Super Mario defeats Nintendo  Nintendo, the former maker of playing cards, has suffered a rare legal loss protecting its intellectual property. The outfit, which is famous for bullying people who even think about borrowing its IP,
Costa Rican supermarket declares trademark win over Nintendo
Nintendo is known to be no stranger to protecting its assets or taking action if it feels another entity is encroaching, but this time, a small supermarket in Costa Rica has claim
Nintendo loses legal battle against ‘Super Mario’ supermarket in Costa Rica
In a surprising turn of events, Nintendo has actually lost a legal battle against an opponent that is several magnitudes smaller than itself. As spotted by
Small Costa Rican Supermarket Wins Super Mario Legal Battle Against Nintendo
In an unexpected turn of events, a small supermarket in Costa Rica has triumphed over gaming giant Nintendo in a trademark dispute. The store, named “Super Mario” and located in San Ramón, can officially keep its name despite sharing it with one of the most iconic brands in the video game industry.
Nintendo loses legal battle against Costa Rican supermarket called ‘Super Mario’
Nintendo lawyers might be renowned for their ruthlessness, but a small supermarket in Costa Rica has managed to overcome the gaming giant.
Nintendo just lost a trademark battle to an unexpected challenger
Carlos "Charlito" Alfaro explains above that Nintendo allegedly "claimed that Super Mario belongs to them globally" even though it appears that the supermarket has been using the
Supermarket Wins Legal Battle With Nintendo
A local supermarket in Costa Rica manages to pull off a massive surprise victory in a legal battle with one of gaming's biggest names.
52-year-old 'Super Mario' supermarket in Costa Rica wins unlikely victory against the Nintendo lawyers: 'He is Don Mario, he's my dad'
Nintendo—a company that's famously litigious when it comes to muscling down on fan projects, emulators, and sometimes just ...
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Nintendo loses legal battle against supermarket named “Super Mario”
A supermarket named Super Mario got sued by Nintendo of America, but they chose to fight back and were able to win the legal battle.